Friday, January 23, 2009

Betsy Johnson...for Less!

Betsy Johnson 5 Pictures, Images and Photos

I'm excited for this...I love Betsey Johnson stuff, it's really stylish and has one of the nicest fits around as far as dresses go...

After learning that Betsey Johnson was opting out of participating in New York's Mercedes-Benz Fashion Week in February 2009, speculation indicates that she is likely to design a capsule collection for either Target or H&M for Fall 2009.
Alexander McQueen will release a capsule collection with Target this upcoming March as part of their new Designer Collaborations initiative, while Matthew Williamson will unveil a collection with H&M for the spring 2009 season.

Betsey Johnson CEO Chantal Bacon also let slip this nugget:

Ms. Johnson is planning a limited-edition design collaboration with a retailer that will likely launch in the fall. (She declined to offer specifics on the collaboration.)

Again, one can easily deduce a diffusion line for H&M or Target is probably in Betsey's future. Since luxury is on the way out, we expect to see more and more designers jumping on the diffusion bandwagon to reach a wider customer base.


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