Monday, January 26, 2009

This is my jam!



Here's the story behind it

Footwear brand Kickers launch user-generated video for ‘Fancy Footwork’ by Montreal-based electro duo Chromeo. Kickers commissioned this video to celebrate the release of a new and exclusive CSS remix of Chromeo’s album title track.

The video is a stop frame clip collage created by production animation house Lovebite, who wove dozens of people’s dance-moves together to create a mountain of feet that would go on to power the star of the video; the home-made, motion-powered incredible ‘machine’ unleashing Kickers shoes. Far from being ordinary shoes though, each is brought to life with additional limbs, wheels, helicopter blades and oodles of personality.


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