Friday, November 21, 2008

Odin New York launches eCommerce site


As if you needed another excuse to blow dough: Today marks the official soft launch of, the eCommerce site of well-respected NYC boutique Odin. Like its brick-and-mortar counterpart, the e-store is tastefully designed, with a well-edited collection that includes Robert Geller, Engineered Garments, and Band of Outsiders. The items are shot on a model, lookbook style, to give buyers a better idea of what they’re getting. The site also offers interviews with featured designers, adding another layer to the consumer experience.

Next week sees the addition of Obedient Sons, Richard Chai and Common Projects to the site. There’s free shipping until the end of the year, so go nuts—your credit card can always take another hit. See some of our current favorites from Odin’s new site below…
Left: Engineered Garments: Bedford Jacket, $415; Work Shirt, $175; Quick Release Belt, $175
Right: Engineered Garments: Mac Jacket, $379

Left: Engineered Garments: Bedford Jacket, $325; 19th Century BD Shirt, $215; Military Pants, $225
Right: Robert Geller: Armpit Pleat Shirt, $209; Raw Denim Cadet Pant, $255; Toggle Bomber Jacket, $665; Combo Hooded Sweatshirt, $249

Left: Robert Geller: Flight Jacket, $759; Raw Denim Cadet Pant, $255; Blackened Bronze Rope Bracelet, $215
Right: Robert Geller: Field Jacket, $835; Waffle Knit Hoodie, $525; Raw Denim Cadet Pant, $255; Feather Bracelet, $225


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